SUCCESSFUL 7 STEP MAJOR GIFT PROCESS
Borrow these seven steps for Major Gift Success
Major gift fundraising isn’t rocket science! That is what major gift fundraising experts Jeff Schreifels and Richard Perry from the Veritus Group tell us in their blog. They do acknowledge that it is very hard work and it does require a process. Fortunately for us, Jeff and Richard developed a brilliant major gift process.
Here is their process broken down into seven steps:
Step 1: Cultivate the right donors.
You should have a qualified list of donors right now. These are donors that you plan to present to before year end. Now is not the time to chase unqualified major gift donors. Keep your list updated and organized.
Step 2: Have a revenue goal for each donor.
Setting goals is necessary to success. It gives you your destination. Look at each donor individually and determine a realistic goal for each.
Step 3: Have a strategic plan for each donor.
It is important to carefully plan how you’re going to achieve each goal. If you don’t have a roadmap you aren’t going to be able to stay focused and accountable. Your plans should be donor focused, so take time to identify and ensure you are serving the interest and passion of the donor.
Step 4: Meet face-to-face.
Half of your time now should be spent face to face with your prospects. You’ve already done the research and know all about them so now you need to meet in person.
Step 5: Be donor-centric.
Match your program ask with the hopes, dreams, and desires of the donor. Know exactly what about your mission that they are passionate about and be sure you are focusing on that anytime you talk to them.
Step 6: Thank your donors.
When they give, thank them immediately. Make sure it is heartfelt and personalized. Have leadership in your organization call them in addition to the standard letter.
Step 7: Report back.
Make sure they know they made a difference and understand their impact.