Use this excellent checklist when crafting your OnLine annual appeals for the best fundraising results you’ve ever produced. You’ll definitely want to review this Online Checklist for ultimate year-end fundraising success!
Resist surrendering to the good news compulsion in your annual appeal. You have to make people want to help you. Your job is to convince them that you need their help. Annual Appeal Suggestions and Who better to take annual appeal suggestions from than the Dean of Direct Mail? Jerry Huntsinger from the Showcase of Fundraising […]
Empowering Language We all want to grab our donor’s attention, persuade them to read our message, and inspire them to make a gift. A fantastic way to do this is by using empowering language. Statements that excite the reader or that paint a picture will do wonders to help your message stand out. Here are […]
More Info! Donor Centric Annual Appeal Letters In his book, A Fundraiser’s Guide to Irresistible Communications, Jeff Brooks talks about the writing style of fundraisers. He says successful fundraising writing is the result of decades of experience and it is very unique. In fact, it is so different that it can be a bit of […]
Winning Content Ideas Your content is the key to your successful year-end appeal. By now, you’ve gathered your stories and created your plan. Use these tips to make sure you structure your content and present it in a way that is sure to yield great results. Four quick tips to winning content and formatting 1. […]