Just yesterday I spent an hour with DonorPerfect on a webinar focusing on how extremely important donor retention is to your non-profit organizations fundraising plan! It’s all about the math and compounding over the years! They said that one way to improve your retention rate is monthly giving in your year-end fundraising plan and here is why.
How Do You Improve Retention Rate?
•Why Monthly Giving?
–Increases retention rates for monthly donors significantly- to 85%-90%!
–Attracts much larger numbers of smaller donors to give more than they currently do
–Worry less about cash flow – predict the future
–Give donors the convenience they love
–Attract younger donors
What do you think your retention rate is or do you know?