Just finished reading a book "11 Questions Every Donor Asks & The Answers All Donors Crave" by Harvey McKinnon and some say it's a book all fundraisers should read! So I read it and thought I'd blog about it today!
So what do you think your donors first question is when they hear your voice on the phone? McKinnon says its "Why Me" and he also says you better have a good answer!
You will have a good answer if you've done your homework and know your donor because you will understand their motivations, interests and reasoning. You will approach with an opportunity that you feel will be a good fit and know they will feel great about being able to make a difference for something that is important to them.
Of-course, if its a first time donor, you have your homework cut out for you! You've got some information gathering "getting to know you" sessions ahead!
I did a Facebook Live video/conversaton regarding this book that I will include with this blog if you have interest. It covers the basics of McKinnons book. I think the important aspect here to always remember is that your donors love to give to causes that have real meaning to them, that have a heart connection with, and you are simply the conduit for that connection! So love them, love your cause, love telling them the story and never ever be afraid to ask them for help because you know it's going to make them feel so good to help!
If you need some good fundraising tips, download my FREE 10 Amazing Fundraising Tips!
See You Soon! Enjoy the sunny days! Joy