Home Tag "donor segmentation strategies"

The Power of Year-End Segmentation

The Power of Segmentation for Year-End Success is Amazing! Donor Segmentation for maximum fundraising results First things first: What is segmentation? Segmentation is the act of dividing your donors into groups based on specific criteria. It is critical that you are able to segment your donors. A donor database with CRM (customer relationship management) technology […]

Are You Comfortable With The Legacy Conversation?