[vs]http://www.youtube.com/watch?v=Bl5rB-caTyo[/vs] Just read a good book that Jeff Brooks wrote, How to Turn Your Words Into Money” and he has defined the 3 Main Ingredients your story must have!
[vs]http://www.youtube.com/watch?v=kHfWH9o7zNE[/vs] Harvey McKinnon wrote a good book, “The 11 Questions Every Donor Asks” and its a great read an interesting discussion for all fundraisers!