Rock Your Year-End Storytelling

Your non-profit story is your most valuable asset. Your heartfelt story will inspire action and create change. If you can tell your story like a feature movie, your donors will never forget it. And, even better, they’ll share it with others and you’ll be a rockstar. Rock your storytelling! Your non-profit story is your most valuable […]

The Power of Year-End Segmentation

The Power of Segmentation for Year-End Success is Amazing! Donor Segmentation for maximum fundraising results First things first: What is segmentation? Segmentation is the act of dividing your donors into groups based on specific criteria. It is critical that you are able to segment your donors. A donor database with CRM (customer relationship management) technology […]