Hello, this is Joy Olson, coming to you today from Blockbuster Fundraising with 4 tips that I think will heat up your fundraising success.
In 2015, I read a blog that I saved because I felt it was so concise and spot-on.
The blog, 22 Strategies to Take Your Fundraising to the Next Level, by Dan Quirk in Strategy, is the exact title, blog and author for your reference. Click here to link:
So I have rethought and repurposed these tips for today because I think they are of value and now is a perfect time to them into immediate action during these dog days of summer. Don’t wait till October, do it now!
These 4 tips will definitely help ‘heat up’ your year-end fundraising success, you can count on it!
TIP # 1 Tie Your Brand, Mission, and Image in Beautiful Bow
Refresh your thinking about your brand, mission and image!
Ask yourself these questions:
How is it working for you this year? How can you improve and pull it all together for even better results? What has been your most successful direct mail piece and why did it work so well? What do your supporters love most about your organization?
Polish that and repurpose the image and the story that is working!
Use your best stuff for year-end goal-oriented messages! Start thinking theme and make it good, interesting, thoughtful, heart-rendering and impactful! Make sure you’re on target and that you know what has worked best and do it again, even better!
You can do it! Tweak and Refresh and Create some real excitement!
Tip #2 DONOR RECOGNITION and tip number two is really Number #1 and is always the best tip of all because it’s about your donors!
Right now is a perfect time to hit the donor recognition bandwagon. Plan a couple of fall get-togethers to tell your major donors how very much you appreciate them! You’re not going to ask them for a dime, you’re just going to have a nice time together and recognize them for making it happen for your organization! Emphasize the impact of their gifts of support have had and that you couldn’t have done it without them!
This is a wonderful time of year to plan these get-togethers as fall cools off and people are home once again.
Tip #3 is get your Digital Fundraising updated and tweaked! Refresh and make-over your web page now for year end! Get that CTA (call to action), and Donate Now button looking very sharp, easy to see, easy to use! Make sure it all looks good on mobile! Make sure all your links are working!Work on your stories for your videos and use videos onn FAcebook Live to get a sense of what’s going to really reach the heart of your supporters. Facebook has made it so much easier for call to actions tabs and also lead ads. Check it out!!! There are many great articles and gurus out there to help with social media and you need to be learning and using this wonderful social media advantage we now have to connect with our donors and soon to be donors! Your online stories and videos that work can be links in your year-end emails that will be a huge success for you if you’re ready with your very best heartfelt story videos. I believe strongly that you can improve your December by 10% with just this focused effort!
Work on your stories for your videos and use videos on Facebook Live to get a sense of what’s going to really reach the heart of your supporters. Facebook has made it so much easier for call-to-action tabs and also lead ads. Check it out!!! There are many great articles and gurus out there to help with social media and you need to be learning and using this wonderful social media advantage we now have to connect with our donors and soon to be donors! Blockbuster Fundraising facebook page keeps you current with many of the best thought leaders in this area so keep a watch here.
Make your online stories and videos that get the most shares and views ready for your year-end emails. Those emails will be a huge success if you’re ready with your very best heartfelt story videos. I believe strongly that you can improve your December online results by 10% with just this focused effort!
Use our wonderful social media advantage to connect with your donors and soon to be donors! AS I mentioned earlier, your best online stories and videos will be a huge success if you’re ready with your very best heartfelt story/videos.
Tip #4 your Partnerships! Make sure that you reach out to your current partnerships and confirm that everything is a solid go for 2017! Find matching gift opportunities from current partnerships for year-end campaigns because we all know those matching gifts really really enhance donor returns! Reach out to those partners you’ve had your eye on for future connection and say hello! Give them an enticing idea as to how they could fit into a 2017 project that would be a perfect fit.
And so there you go, 4 tips to heat up your fundraising efforts that you can work on right now that are going to make a huge difference for you come year end!
Thank you for stopping by Blockbuster Fundraising! Hey happy summer, happy fundraising and see you soon!