Let’s Get Personal

Do you think you’re getting personal with your donors by using personalization tools? If you do, you’re in for a shock! Claire Axelrad of Hands-On Fundraising and Clarification is a great fundraising coach, writes terrific content and today I highlight some of her super-specific tips on how to get personal with your donor for fabulous renewal results and upgraded gifts. Getting personal has nothing to do with personalization, you’ll be surprised and impressed!