RETENTION REVIEW
0
0
Donor retention is simply ensuring that you keep a donor giving to your organization year over year. The data doesn’t lie on why this is important – when Adrian Sargeant researched lapsed donor behavior, he demonstrated that increasing the level of retention by 10% would improve the net growth in giving for a “typical” charity database by 50% net growth. Yet how can we get to this point?” We glean 7 ways from Roger Cravers “7 Easy Retention Wins”
JoyOlson
Successful Fundraiser of 22 years; Pet owner and lover; triathlete and sportswoman; Gardner; Love to dance; Music a must; Workaholic