Home #GivingTuesday 10 Tips For Donor Page Optimization
10 Tips For Donor Page Optimization

10 Tips For Donor Page Optimization

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10 Tips for Donor Page Optimization

Three Easy to Spot Donation Options
Three Easy to Spot Donation Options
  1.  Make all Donate or Give Now  buttons easy to see, simple to use, and at least one above the fold.
  2.  Brand your Donation Page! Place the same photo that is associated with the ask on the donor page so donors feel comfortable they are in right spot.
  3. Make certain your page loads with good speed. Ask your webmaster for help! Speed is important as are all links working right.
  4. Make sure that you remain on your own page when hit donate button! Don’t let your donors click and end up on another site.  Ask your webmaster for help as this is so important!
  5. Make your fields simple and minimal. don’t ask for their life history. Everyone is in a hurry and worried about privacy.
  6. Always always always offer “Monthly Giving” option
  7. Mobile Responsive is the operative phrase! Make sure it looks good and is easy and clear on the phone or tablets.
  8. Offer different ‘giving levels’ and highlight and preselect you a preferred choice
  9. give now button

    branding of donate now
    Wonderful Example of Branding Donation Page to Ask

 

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JoyOlson

Successful Fundraiser of 22 years; Pet owner and lover; triathlete and sportswoman; Gardner; Love to dance; Music a must; Workaholic

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