Home 2018 Fundraising/Winter WHAT WORKS BEST, A LONG OR SHORT APPEAL LETTER?

WHAT WORKS BEST, A LONG OR SHORT APPEAL LETTER?

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Interesting and intriguing question for a development director, what works best with my donors, a long or a short letter? We review what the experts have to say, experts that have researched and tested this question and have the answers you need now!

JoyOlson Successful Fundraiser of 22 years; Pet owner and lover; triathlete and sportswoman; Gardner; Love to dance; Music a must; Workaholic

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