You’ve heard it before and you’ll hear it again, direct mail is dead! No one opens their mail! WRONG! Statistics show that over 84% of today’s donations arrive off-line! Learn more now!
Many development directors face this conundrum when crafting their appeal letters, what works best? A longer letter or a short appeal? Here’s what expert Gary Henricksen thinks and why.
Interesting and intriguing question for a development director, what works best with my donors, a long or a short letter? We review what the experts have to say, experts that have researched and tested this question and have the answers you need now!
Year-End Appeals That Have Appeal What’s the point of crafting an annual appeal that has no appeal to the donors who receive it? Make sure you are on the right track, not skipping important steps that will ensure the success that your organization is depending on for year-end fundraising success!
Craft Your Best Annual Appeal Letter Ever With these Proven Techniques! More tips from Blockbuster to craft the best of the best annual fundraising appeal! All kinds of hacks, tweeks and proven techniques that will work for you and your mission.
Resist surrendering to the good news compulsion in your annual appeal. You have to make people want to help you. Your job is to convince them that you need their help. Annual Appeal Suggestions and Who better to take annual appeal suggestions from than the Dean of Direct Mail? Jerry Huntsinger from the Showcase of Fundraising […]
Hey, how often can you ask in a year without driving off donors? And should you work more on raising awareness than raising money? And do you think Newsletters lose money? So many good questions and even better answers taken from Tom Aherns 20 Questions, The Donor Communications Test! You Need to Take this Test […]
Could you use a fabulous blueprint for a super successful Lapsed Donor Letter? How about not just one, but two? Watch now and snag this wonderful reconnecting donor content for your own lapsed donor mailing this year! Loving lapsed donors back into the fold | Simple, brilliant and oh so swipe-able! http://www.jenviano.com/sites/default/files/Lapsed%20Donor%20Letter.pdf
Could you use a fabulous blueprint for a super successful Lapsed Donor Letter? How about not just one, but two? Watch now and snag this wonderful reconnecting donor content for your own lapsed donor mailing this year! Loving lapsed donors back into the fold | Simple, brilliant and oh so swipe-able! http://www.jenviano.com/sites/default/files/Lapsed%20Donor%20Letter.pdf
We’re focused on the Lapsed Donors and today focus on best lapsed-letter communications to win your donors back and rebuild those wonderful relationships!
How to Dominate Year-End Direct Mail Success in direct mail cannot be achieved through a great letter alone. Even if you have the most compelling story written in an impeccable, easy to read letter, it won’t do you any good if it is not read by your supporters. This is why understanding direct mail is […]