Retention rates have been down for non-profits since 2008 and are not improving at 46%. 8 out of 10 New Donors now only give one gift and are gone! Here are strategies and tactics to reverse that retention rate now!
https://www.youtube.com/watch?v=Ys1IAT5YGO4 One more positive thing we can do now! Print out your lapsed donor list, any donor who has yet to give this year in 2016, and get ready for action! Action steps and letter (or call script) included! Also a couple great links to more information! Loving lapsed donors back into the fold | […]
Did you know that roughly 1%, the donor population is giving more than 1/3rd of total dollars to non-profits and that this 1% are mostly being ignored as non-profits concentrate their efforts on Major Gifts? The pdf report, The Missing Middle, is must reading for every Development Director. Take the time now to see what […]