Retention rates have been down for non-profits since 2008 and are not improving at 46%.
8 out of 10 New Donors now only give one gift and are gone!
Here are strategies and tactics to reverse that retention rate now!
Category: Donor Segmentation
Winning Back Lapsed Donors in Time for Year-End
https://www.youtube.com/watch?v=Ys1IAT5YGO4
One more positive thing we can do now! Print out your lapsed donor list, any donor who has yet to give this year in 2016, and get ready for action!
Action steps and letter (or call script) included! Also a couple great links to more information!
Loving lapsed donors back into the fold | Simple, brilliant and oh so swipe-able!
Stuck Here in the Middle
Did you know that roughly 1%, the donor population is giving more than 1/3rd of total dollars to non-profits and that this 1% are mostly being ignored as non-profits concentrate their efforts on Major Gifts?
The pdf report, The Missing Middle, is must reading for every Development Director.
Take the time now to see what you can do now in 2016 to make a difference with these valuable middle donors and plan further action in 2017!
For more information, videos and blogs see www.blockbusterfundraising.com and youtube channel, https://www.youtube.com/channel/UCFf1rHmxWTMrVDotGC2H2vQ…#DailyFundraisingTip #Blockbusterfundraising #Countdownto2016fundraisingsuccess
http://seachangestrategies.com/missing-middle/