Do you know why donors give to charities? do you know what would motivate donors to give to your organization right now? Here’s the answer to the why question, just in time for year-end success and your final month of annual appeals!
Category: What Donors Want To Know
DONORS WANT VALUE! SHOW THEM WHAT YOU GOT!
As you craft your year-end messages and need to really zone in on what counts, count on your value propositions to make the difference between just ok and fabulous fundraising results! Know your worth and back it up with support and donor benefits! Here’s how!
WHY DONORS GIVE MORE
Want to know why Donors Give More? The Burk Donor Survey provides some revealing answers!
Want to know why Donors Give More? The Burk Donor Survey provided some great info about donors and guess what? 21,000 donors completed this survey and 1/3rd of those donors said they could give more! Better watch for some handy tips as you get ready now for year-end fundraising!
Why Donors Give More
We can really boost our fundraising with a little insight into our donor’s minds. Fortunately, The Chronicle of Philanthropy reported the results from The Burk Donor Survey. The report includes some great information about why donors give or don’t give and how to inspire them to give more.
21,000 donors completed the survey and a third of them said that they could give more!!!
Research
Your donors are researching what you are doing. Here is where they are finding their information:
• 54% look at your website.
• 42% consult an online charity watchdog.
• 27% search online for information about your group.
• 26% ask people they trust about your organization.
• 23% review news media reports about your group.
The research your donor’s conduct has a big impact on their decision to make a gift.
• 41% decide not to donate after seeing a charity’s website.
• 41% say a charity’s results determine whether they make a gift.
Donor Quotes
“I would prefer to give more to fewer causes where I can see the results.” Donors want to make an impact!
“Non-profits would do better focusing on success stories … then by trying to make those of us who are considering donating feel privileged and guilty.” Stories are important!
“I dislike being bombarded by donation requests.” Be strategic in your appeals!
“A number of causes left me feeling personally unappreciated.” Saying thank you is essential!
Giving MORE
So why do donors give more? Here are the two biggest reasons donors gave:
• 41% were impressed with the efforts of the nonprofit.
• 26% responded to a special request for support.
How can you inspire your donors to give more? Here are the top five answers:
• 22% would give more if the charity demonstrated an extraordinary need for support.
• 22% would give more if they saw reduced administrative and fundraising expenses.
• 21% would like you to stop sending unwanted gifts and trinkets.
• 19% would give more if the charity sent fewer solicitations.
• 15% would like more information on what gifts accomplish.
Remember, 31% of donors said they could have given more. And 41% of donors under the age 35 said they could have given more. Don’t leave this money on the table! Every little effort – your stories, your website, your donation page, your thank you notes – it all adds up and will pay off.
Is Your Donation Page Frustrating Your Donors? – Mistake #2 Asking For Too Much Information
A blog I read and admire struck a chord with this short blog. Here are 9 Donation Page Mistakes you need to be certain you’re not making (the link to the blog is below). Today we explore Mistake #2 (Asking For Too Much Information) and how to fix it!
#SUMMERLEARNINGSERIES
Why Retention Fundraising Matters, Knowing What the Donor Wants!
BBF Reviews: “The 11 Questions Every Donor Asks & The Answers All Donors Crave”
Wanna know what your Donors Want to Know? Sure You do! Today we review Harvey McKennon’s book, “The 11 Questions Every Donor Asks & The Answers All Donors Crave” to give your new donor insights! Stand by!
Why Donors Give More?
Why Do Donors Give More?
Ever wondered why some donors give more?
We did some sleuthing and found we can boost our fundraising with a little insight into our donor’s minds.
Fortunately for us, The Chronicle of Philanthropy published some great detective work from The Burk Donor Survey. This report gives us some very reliable information on why donors give or don’t give and how to inspire them to give more.
21,000 donors completed the Burk Donor Survey and a third of donors said that they could give more!!! Interested in knowing more?
DONORS ARE DOING RESEARCH
Your donors are researching what you are doing. Here is where they are finding their information:
• 54% look at your website.
• 42% consult an online charity watchdog.
• 27% search online for information about your group.
• 26% ask people they trust about your organization.
• 23% review news media reports about your group.
The research your donor’s conduct has a big impact on their decision to make a gift.
• 41% decide not to donate after seeing a charity’s website.
• 41% say a charity’s results determine whether they make a gift.
Donor Quotes
“I would prefer to give more to fewer causes where I can see the results.”
Donors want to make an impact!
“Non-profits would do better focusing on success stories … then by trying to make those of us who are considering donating feel privileged and guilty.”
Stories are important!
“I dislike being bombarded by donation requests.”
Be strategic in your appeals!
“A number of causes left me feeling personally unappreciated.”
Saying thank you is essential!
Giving MORE
So why do donors give more? Here are the two biggest reasons donors gave:
• 41% were impressed with the efforts of the nonprofit.
• 26% responded to a special request for support.
How can you inspire your donors to give more? Here are the top five answers:
• 22% would give more if the charity demonstrated an extraordinary need for support.
• 22% would give more if they saw reduced administrative and fundraising expenses.
• 21% would like you to stop sending unwanted gifts and trinkets.
• 19% would give more if the charity sent fewer solicitations.
• 15% would like more information on what gifts accomplish.
Remember,
31% of donors said they could have given more.
41% of donors under the age 35 said they could have given more.
Don’t leave this money on the table!
Every little effort –
your stories,
your website,
your donation page,
your thank you notes –
it all adds up and will pay off.(CLK for video)
Re-Energize Donor Retention Rate in 2017
Retention rates have been down for non-profits since 2008 and are not improving at 46%.
8 out of 10 New Donors now only give one gift and are gone!
Here are strategies and tactics to reverse that retention rate now!
Dazzling Donor Communications for Year-End
4 wonderful points about Donor Christmastime communications from Jeff Brooks and a beautiful example of before/after Donor Thank You from Roger Craver. Doesn’t get any better than that for expert advice and just in time for your year-end fundraising success!
http://www.theagitator.net/
http://www.futurefundraising
5 Awesome Email Tactics for Year-End Success
There’s still time in 2016 for awesome donor emails and these 5 tactics will give you super incentive to get out there and go! 10% of all giving takes place the last 3 days of the year so be ready with emails that pull the heartstrings!
4 Steps for Fabulous Year-End Emails
Make your December Emails count big with these 4 tips!
Make them Personal! Inspire you donors! Integrate these emails with your year-end theme. Laser focus on your year-end ask!
Lots more for your email year-end success!
A Major Donor’s True Confession
Wondering if your year-end appeals are going to possibly get trashed? Yikes! Watch and learn from a major donor what gets them trashed in his home and office! Just in time for your last few year-end communications!