Summertime is a perfect time to entertain and thank your Major Donors! It is also a perfect time to entertain and evaluate unique fundraising events to add to your annual calendar. Delight your donors with these unique ideas!
How many charities are your donors currently supporting? How quickly should you thank a new donor? Do you believe that thanking a new donor within 48 hours can equal a 400% improvement in renewal rates? But wait, should you include an “ask” in your thank you letter? And do sad or happy photos raise more […]
Hey, how often can you ask in a year without driving off donors? And should you work more on raising awareness than raising money? And do you think Newsletters lose money? So many good questions and even better answers taken from Tom Aherns 20 Questions, The Donor Communications Test! You Need to Take this Test […]
A blog I read and admire struck a chord with this short blog. Here are 9 Donation Page Mistakes you need to be certain you’re not making (the link to the blog is below). Today we explore Mistake #3 (Too Much Junk On Page) and how to fix it! #SummerLearningSeries #BlockbusterFundraising #JoyOlsonGroup #Nonprofit #Fundraising http://www.futurefundraisingnow.com/future-fundraising/2017/06/9-ways-you-might-be-chasing-donors-away-from-your-donation-pages.html
More Info! Donor Centric Annual Appeal Letters In his book, A Fundraiser’s Guide to Irresistible Communications, Jeff Brooks talks about the writing style of fundraisers. He says successful fundraising writing is the result of decades of experience and it is very unique. In fact, it is so different that it can be a bit of […]