Category: Monthly Giving

12 Year-End Fundraising Checklists

12 fundraising checklists that will take your year-end fundraising to huge heights so you’ll definitely want to review and check off each detail!

Blockbuster is all about bringing all the very best fundraising tips to one place where you can spend minutes a day, reviewing, refreshing and learning from the most excellent fundraising leaders globally available. Today’s Facebook LIVE presents 12 fundraising checklists that to be best you want to review and check off each detail! Save and watch in October so your plans are complete and completely super ready for fab 2017 success!

Why Monthly Giving Should Top Your To-Do List Now

Make Monthly Giving work for in time for year-end success!

It’s never been more important to put Monthly Giving ‘front and center’ in all your donor communications! Learn how to make it work for you and your year-end success!

Bequests, Heroes & Donor Communication Control – 20 Questions

Have any idea where your next bequest will come from? Know how to market Bequests? Do you think Planned Gifts are killing bequests at non-profits? All this and more now! More info here: http://www.aherncomm.com/20-questions-free-downloadable-test-re-best-practices-donor-communications/

How Many Times A Year Should You ‘Ask’ Your Donors For Gifts?

Hey, how often can you ask in a year without driving off donors? And should you work more on raising awareness than raising money? And do you think Newsletters lose money? So many good questions and even better answers taken from Tom Aherns 20 Questions, The Donor Communications Test! You Need to Take this Test and can get it here but if you want a sneak peak, watch this now!
and here’s the link: http://www.aherncomm.com/wp-content/uploads/2016/11/20Questions_ebook_final2016_v3.pdf

20 Questions Created for Fundraisers

#SummerLearningSeries Today’s Topic, a Quiz!
20 QUESTIONS, the Donor Communications Test!
Have You Taken This Quiz? Written by Tom Ahern and created for fundraisers, the goal is to promote a quick, common understanding of profitable, proven best-practices in appeals, newsletters and thanking your donors, both print and digital.
http://www.aherncomm.com/20-questions-free-downloadable-test-re-best-practices-donor-communications/

Monthly Giving Rules

Is Monthly Giving on your radar in 2017? Better Be! Erica Waasdorf has written one of the only books on Monthly Giving and it’s essential, efficient, and a perfect resource for Monthly Giving best practices. We review it today, Monthly Giving, the Sleeping Giant”. . . let’s wake up the giant now!

 

Develop a great monthly giving program

A monthly giving program can really help your organization. We know that on average 40% of giving from individuals occurs in December. Wouldn’t it be great to spread some of those gifts out over the whole year? Transitioning some of your donors to monthly gifts is the perfect way to do that.

Here are some ideas for how to convince your donors to give monthly.

What to ask for

Setting your monthly giving amount at the appropriate amount is an essential first step. Start with your average online gift amount then take 15-20% of that for your baseline. If your average online gift is $100, set a baseline recurring gift of $15/month and up from there. This is a great starting point for new donors, but for current donors who may be giving more you will want to edit your ask to be specific to their giving level.

Learn from your current monthly donors

If you have a group of monthly donors they can give you great insight into what works and what doesn’t. Call them and ask them for their opinion and thank them for being monthly donors. Find out why they give monthly. What do they have in common? You can use these ideas to reach out to other monthly donors.

Seven groups to target

Here are seven groups of people who are likely to be attracted to the idea of a monthly gift.

  • One time donors who give less than $200 each year
  • Donors who give more than three times a year
  • Young supporters
  • Volunteers
  • Donors who have given in the past but not last year
  • Event attendees
  • Former board members

Questions to ask your team

Before you start your monthly giving program, ask your team these questions:

  • What do we want to accomplish through monthly giving?
  • What does that mean to our programs and our mission?
  • What is the result of achieving our goal?

Answering this question will help your donors understand your mission in your monthly giving program and better talk to your donors about why this is important.

In this video, you will learn how a cohesive, powerful message with a sense of urgency can build your monthly giving program.

Extra Help: a guide to building a monthly giving program: http://info.kindful.com/monthly-giving-guide

If you find this fundraising tip useful, please SUBSCRIBE and SHARE!

Many thanks, Joy

P.S. Here’s more fun on the why’s of monthly giving https://www.youtube.com/watch?v=o_f1kM8soq0