Category: Online Giving

Land Great Year-End Results with Landing Pages

You have time to get your year-end landing pages done to seamlessly integrate with your final emails and final DM appeal, so let’s get started!

A well planned Landing Page interacts with your specific Call-To-Action to instill Donor ease and confidence. Here at Blockbuster Fundraising, we believe that many super successful #GivingTuesday campaigns employed landing pages that did just that, connected the donor and the cause with comfort and no confusion to completion of the gift. You have time to get your year-end landing pages done to seamlessly integrate with your final emails and final DM appeal, so let’s get started! Landing Pages are used as Thank You’s also, as in #GivingTuesday: this is super timely from Ann Green: https://anngreennonprofit.com/2017/12/05/donating-online-shouldnt-feel-like-a-transaction/

OnLine Tips that Will Super Size Your Year-End Fundraising Success

Your fundraising will go from good to great with these online fundraising tips.

PEP UP WITH PEERS, PEER-TO-PEER FUNDRAISING

If you want to experience big success this #GivingTuesday, just give your donors and supporters the tools to become your support group with peer-to-peer fundraising! Identify donor champions and empower them to fundraise with their family and friends! If a donor asks their family to support you, you have an 85% chance of getting a gift! If your donor asks a friend to give to you, you have a 65% chance of getting the gift. IF YOU ASK, YOU HAVE A 9% chance of getting the gift! Get it?

DONATION PAGES THAT SHINE

Shining examples of best donation pages and changes you can make now to your non-profit donation page for year-end success

Excellent ONLINE Checklist for YearEnd Fundraising

Use this excellent checklist when crafting your OnLine annual appeals for the best fundraising results you’ve ever produced.

You’ll definitely want to review this Online Checklist for ultimate year-end fundraising success!

12 Year-End Fundraising Checklists

12 fundraising checklists that will take your year-end fundraising to huge heights so you’ll definitely want to review and check off each detail!

Blockbuster is all about bringing all the very best fundraising tips to one place where you can spend minutes a day, reviewing, refreshing and learning from the most excellent fundraising leaders globally available. Today’s Facebook LIVE presents 12 fundraising checklists that to be best you want to review and check off each detail! Save and watch in October so your plans are complete and completely super ready for fab 2017 success!

6 #GIVINGTUESDAY HACKS

October is the perfect time to review or begin or improve your 2017 #GivingTuesday campaign. Here are 6 #GivingTuesday Hacks just in time to jump-start great results.

#GivingTuesday Tips

What is #GivingTuesday? #GivingTuesday is a counterpoint to the consumerism of Black Friday and Cyber Monday. It started with just a few hundred nonprofits in 2012 and it has since blossomed into an international day of giving around the globe. In 2015, the total donations for the day were up to $116.4 million from $45.6 million a year before!

#GivingTuesday is the launch of your year-end giving season. It starts the energy and excitement to carry you through December 31st. Think of #GivingTuesday as an online kickoff.

1. #GivingTuesday Goals

Your giving Tuesday goals can be about more than just dollars raised. Here are some different goals to set:
• Number of donors
• Number of new donors
• Number of volunteers/hours (if you are including an activity)
• Number of recurring donors
• Percentage participation among key groups like staff, board, alumni, or clients
Set goals

It is imperative to have a clear goal that you, your team, and your supporters can rally around. If you had a #GivingTuesday campaign last year, you can use those results as a benchmark. Another great goal-setting tool is to use a giving pyramid. Map out what you will need to get to your goal. One or two donors at the top level with more donors at the lowest level.

2. This is a chance to tell fresh stories, attract new younger supporters, accelerate your social media presence or diversify your fundraising channels.

3. Make a plan

You need a concrete plan with goals and a calendar timeline. You won’t know if you’re on track without a detailed plan!
Inspire your donors to give

4. Use wonderful stories and an easy to use donation page with a prominent donate now button.

5. Show your gratitude

Have an instant thank you letter to send to your donors. Have a system in place to welcome new donors so they feel valued and appreciated right from the start.

6. Try a new idea
This is the perfect chance to try something new. Your #GivingTuesday goal will probably be a smaller one and you’ll be attracting lots of new donors, so this is your best opportunity of the year to try new ideas.

WONDROUS WEBSITE CHECKLIST

NonProfit Website Checkup For Year-End Success

Website Check Up
October is the perfect time to get your website ready for year-end success! 270 million Americans use the internet daily on any number of devices. For great advice on how to improve your website, watch now.

Be Mobile Friendly
Did you know that more than half of your internet traffic is coming from mobile devices but that only a third of websites are mobile responsive? Make sure your website looks good on your mobile. It must be neat, simple, organized, and have great content. And it must have a prominent donate now button. Do a mobile friendly test like the one available from Google, to make sure it works perfectly.

Keep Them On Your Site!
Don’t surprise your visitor with cumbersome external sites. You want to keep potential donors on your website while they are entering their donation information.

Get First Time Visitors Involved
Create a way first-time visitors can communicate with you. Have a newsletter sign up or an opt-in page for first time visitors so they stay connected. This will make them more likely to come back and make a donation.

Are They Ready?
Visitors who click the “donate now” button on nonprofit sites are usually ready to make a donation. First time donation page visitors are 44% more likely to give than previous visitors. So keep them there the first time they visit with an easy to use, easy to find Donate Button.

Create a Landing/Campaign Page
To retain and grow your supporters, engage and inform your website visitors about the progress of your campaigns and projects. Your supporters want real time updates to feel connected and to entice them to continue supporting our project. A great way to do this is by creating a campaign page that your donors can visit to keep up with your goals, progress, and successes.

Don’t disregard BabyBoomers
Many of us think of baby boomers as non-internet users. But the fact is, our baby boomers are spending an average of 38 hours a month online. In fact, 70% of baby boomers have a Facebook account.

Donate Now Button!!!
This is the most important action item! Make sure you have a prominent donate now button. It should be way up on top, and easy to use. If potential donors have to search for your donation page, they’ll move on and make their donation elsewhere.

Bequests, Heroes & Donor Communication Control – 20 Questions

Have any idea where your next bequest will come from? Know how to market Bequests? Do you think Planned Gifts are killing bequests at non-profits? All this and more now! More info here: http://www.aherncomm.com/20-questions-free-downloadable-test-re-best-practices-donor-communications/

How Many Times A Year Should You ‘Ask’ Your Donors For Gifts?

Hey, how often can you ask in a year without driving off donors? And should you work more on raising awareness than raising money? And do you think Newsletters lose money? So many good questions and even better answers taken from Tom Aherns 20 Questions, The Donor Communications Test! You Need to Take this Test and can get it here but if you want a sneak peak, watch this now!
and here’s the link: http://www.aherncomm.com/wp-content/uploads/2016/11/20Questions_ebook_final2016_v3.pdf