Social Media for Non-Profits – Blockbuster Blog

PEP UP WITH PEERS, PEER-TO-PEER FUNDRAISING

If you want to experience big success this #GivingTuesday, just give your donors and supporters the tools to become your support group with peer-to-peer fundraising! Identify donor champions and empower them to fundraise with their family and friends! If a donor asks their family to support you, you have an 85% chance of getting a gift! If your donor asks a friend to give to you, you have a 65% chance of getting the gift. IF YOU ASK, YOU HAVE A 9% chance of getting the gift! Get it?

Rock Your Year-End Storytelling

Your non-profit story is your most valuable asset. Your heartfelt story will inspire action and create change. If you can tell your story like a feature movie, your donors will never forget it. And, even better, they’ll share it with others and you’ll be a rockstar.

Rock your storytelling! Your non-profit story is your most valuable asset. Your story can inspire action and create change. If you can tell your story like a feature movie, your donors will never forget it. And, even better, they’ll share it with others.

Important Story Components

A Character
Stories that draw people in are stories in which people care about, identify with or are fascinated by a character. You’ve got to put your characters front and center. Who is the person who needs your donor’s help?

A Hero
You need a hero. Ideally, this would be your donor!

A Threat
What is your donor saving your character from? What will happen without your donor’s help?

The Head and The Heart
You need to balance this combination. Don’t just give the facts and figures. To really tell a story well you have to be able to hold someone’s pain.

Top 10 Insights from the 2012 Nonprofit Technology Conference
#1 – The best stories are the ones that you remember. That move you to share and take action.
#2 – People will forget what you told them, they’ll forget what you did, but they’ll never forget how you made them feel through stories. Make your story about your case and the character who will be helped.
#3 – Your storytelling doesn’t have to live within your marketing team. Your donors can contribute by sharing.
#4 – Keep recording stories! Talk to your donors and other staff and figure out some great stories to tell.
#5 – Consider your medium. Tell stories in direct mail, email, and also in video form.
#6 – In your video stories, make sure to not just have talking heads and keep your video to 1-2 minutes.
#7 – Don’t forget, a story has a beginning, middle, and end.
#8 – Use an image to touch heartstrings.
#9 – Simple stories are the best.
#10 – Don’t be afraid to fail!

6 #GIVINGTUESDAY HACKS

October is the perfect time to review or begin or improve your 2017 #GivingTuesday campaign. Here are 6 #GivingTuesday Hacks just in time to jump-start great results.

#GivingTuesday Tips

What is #GivingTuesday? #GivingTuesday is a counterpoint to the consumerism of Black Friday and Cyber Monday. It started with just a few hundred nonprofits in 2012 and it has since blossomed into an international day of giving around the globe. In 2015, the total donations for the day were up to $116.4 million from $45.6 million a year before!

#GivingTuesday is the launch of your year-end giving season. It starts the energy and excitement to carry you through December 31st. Think of #GivingTuesday as an online kickoff.

1. #GivingTuesday Goals

Your giving Tuesday goals can be about more than just dollars raised. Here are some different goals to set:
• Number of donors
• Number of new donors
• Number of volunteers/hours (if you are including an activity)
• Number of recurring donors
• Percentage participation among key groups like staff, board, alumni, or clients
Set goals

It is imperative to have a clear goal that you, your team, and your supporters can rally around. If you had a #GivingTuesday campaign last year, you can use those results as a benchmark. Another great goal-setting tool is to use a giving pyramid. Map out what you will need to get to your goal. One or two donors at the top level with more donors at the lowest level.

2. This is a chance to tell fresh stories, attract new younger supporters, accelerate your social media presence or diversify your fundraising channels.

3. Make a plan

You need a concrete plan with goals and a calendar timeline. You won’t know if you’re on track without a detailed plan!
Inspire your donors to give

4. Use wonderful stories and an easy to use donation page with a prominent donate now button.

5. Show your gratitude

Have an instant thank you letter to send to your donors. Have a system in place to welcome new donors so they feel valued and appreciated right from the start.

6. Try a new idea
This is the perfect chance to try something new. Your #GivingTuesday goal will probably be a smaller one and you’ll be attracting lots of new donors, so this is your best opportunity of the year to try new ideas.

BLOCKBUSTERS SUNDAY FUNDAY Facebook Live

https://youtu.be/WaNArYJ69N8

BLOCKBUSTERS SUNDAY FUNDAY
SUNDAY FUNDAY ON FACEBOOK LIVE WITH BLOCKBUSTER! We’re previewing upcoming Augusts broadcasts, the fundraising tips we’ll be bringing your way!

What Does Stock Market Record High Mean to Your Donor?

WHY YOU NEED TO ACT and REACH-OUT TO DONORS NOW!
With tax talk ramping up in Washington and a record-setting stock market, 2017 could be a good time for your donors to assess their personal financial and philanthropic goals to minimize their tax bill and maximize their charitable impact. Here are a few things to consider for your philanthropy in the second half of the year:
• If proposals to change the 100 year-old charitable tax deduction are enacted, donors charitable gifts may be more tax advantageous this year than in the future.
• There can be tax advantages to gifting appreciated securities and, more importantly, more funds available to donate to charity.
•many donors give impulsively throughout the year but now possibly could have the greatest charitable impact, to make fewer, larger gifts with causes that touch their heart.

Is Your Donation Page Frustrating Your Donors? Mistake #8 No Social Media Links

https://youtu.be/UNytdp8S9XY

A blog I read and admire struck a chord. Here are 9 Donation Page Mistakes you need to be certain you’re not making (the link to the blog is below). Today we explore Mistake #8 (No Social Media Links) and how to fix it!

#SummerLearningSeries #BlockbusterFundraising #JoyOlsonGroup #Nonprofit #Fundraising

http://www.futurefundraisingnow.com/future-fundraising/2017/06/9-ways-you-might-be-chasing-donors-away-from-your-donation-pages.html

Is Your Donation Page Frustrating Your Donors? Mistake #5 Not Being Mobile Responsive

A blog I read and admire struck a chord with this short blog. Here are 9 Donation Page Mistakes you need to be certain you’re not making (the link to the blog is below). Today we explore Mistake #5 (Not Being Mobile Responsive) and how to fix it!

#SummerLearningSeries #BlockbusterFundraising #JoyOlsonGroup #Nonprofit #Fundraising

http://www.futurefundraisingnow.com/future-fundraising/2017/06/9-ways-you-might-be-chasing-donors-away-from-your-donation-pages.html

Review of an Exemplary Donor Year-End Email

Dec 30th! Today we review an exemplary 2016 year-end email and remind ourselves that a call to donors about the last chance IRA 2016 deduction could be important! Hope your emails are year-end asks are having fabulous results! Join us tomorrow for a live New Years Eve celebration with resolutions and trends for 2017.

POST POST POST

Last three fundraising days are the largest giving days of the entire year! This calls for repurposing your great content on social media! Post, post, and post again on Facebook using your Donation Page link throughout the post, not just at the end! Make sure your Call To Action button is set to Donate and works seamlessly with your donation page!