Creating a positive donor experience is a top priority in today’s competitive marketplace! Whether you’re a Zappos or a Non-Profit, people expect and demand more. Donors who have the best experience will donate again and are more likely to share their experience. If you let them down, they are gone! Here’s what you can learn and DO NOW to evaluate and ENHANCE YOUR DONOR EXPERIENCE!
Tag: donor retention
RETENTION BENCHMARK STUDY REVEALED
New 2018 Benchmark Study just out that gives us new insight into RETENTION RATES just in time to make last half of year a Retention Winner! Steve Daigneault of M+R talks the metrics, questions and answers and we take notes!
State of Donor Retention in 2017
2017 Donor Retention is still very low, only 46% according to the 2017 FEP Study. What can you do NOW to get more of your donors to stay?
So what are your retention goals for year-end fundraising? Do You know what your retention rate is right now? Do you know what the FEP report reported on 2017 Retention? Watch and learn as we review Jay Love’s (Bloomberg) recent blog on the sate of donor retention. Just in time to help your 2017 results!
Retention Depends on Knowing Your Donors!
– Retention Fundraising
Now that you know how important keeping your donors is for achieving your fundraising goals, let’s explore how to make sure your donors stick around. In Roger Craver’s book, Retention Fundraising, he conducted research to find out what makes drives donors to give.
The seven key drivers for donors
Here are the seven most important reasons, in order, that your donors choose to give to your organization.
#1 – Your donors believe you are achieving your mission. This means you have shared information with them about your successes and the impact of your programs.
#2 – Your donors know what to expect from you. You are consistent, reliable, and trustworthy.
#3 – Your donors receive timely thank you’s. This helps them to feel important to the mission and valuable to your organization.
#4 – Your donors feel they can express their opinion. You are personable and reachable. Your communications with them do not feel automated and cold.
#5 – Your donors feel they are a part of your cause. You made them the hero.
#6 – Your donors feel appreciated. You’ve taken the time to get to know them and made them feel special.
#7 – You are getting information to them that shows their impact. They feel they are doing something important.
Based on this research it is clear that the most important thing we can do is communicate with our donors! Thank them, tell them how they are impacting your mission, make sure they know they are contributing to a vital need.
Why Retention Fundraising Matters, Knowing What the Donor Wants!
Retention is the 2017 Game Plan
Keep Your Donors!
Did you know that 8 out of 10 of your New Donors will not give another gift?
There is a lot of good work you can do now to reverse a drooping retention rate!
And here’s more Retention Info: https://bloomerang.co/blog/new-study-shows-donor-retention-rates-are-in-decline/
What Makes Donors Give More
Ever wonder why your donors could give more but don’t? Want to encourage donors to give more always? Check out this daily tip that features the 2016 Burk Donor Survey and their Donor pointers. For more information, videos and blogs see www.blockbusterfundraising.com
Donor Retention Secrets
Want to know why your donors stay with you?
Nearly ninety percent of gifts come from individuals and that makes our individual donors extremely important and our major donors even more so.
What questions do Major donors have for you?
Donors now more than ever want to trust your organization! They want to know where you’re going to use the money, will it be wasted? Will you let them know that their gift
has impact? They want to trust you
When you’re thinking about your major gift peeps you need to know that women are your number one demographic! Sixty-four percent of all charitable gifts are made by women
so you definitely want to look at your prospect list look at your donors and reevaluate the capacity of the women! Go see them, meet them, they are a fun group major donors.
Major Gift donors are thinking more in terms of legacy; they’re thinking in terms of their gift to you being an investment to achieve good achieve, good that reflects on what they care about
they believe that you are going to help them make that good happen!
act so here’s a major gift fact I bet he
Did you know that major donors if they volunteer are going to give more to your organization so my tip to you would be to work closely with your volunteer
manager and make sure that you know who the volunteers are. As development director reach out and know them individually and know their what they
care about most and get a sense of their capacity and really work on a very good relationship as they’re very meaningful to your organization.
A couple of years ago, Gail Perry who is a real Major gifts thought leader and has a highly thought of Major Gifts Academy of a couple of
years ago she wrote about major donor trends and she pointed to the strength that financial founcations have today. Gail Perry suggested that you have a financial adviser on your
board or on your development committee as they can give you added strength of being able to make contact with these big foundations that have so much philanthropy dollars under management.
to help make those big gifts possible for your organization.
You also want to get strength through what Gail Perry calls big data. Her suggestion here is clean up your database as much as possible and add as much data as you
can about your peeps interest in their activities and then start exploring what big data or predictive modeling can do for your donor base.
You really want to make sure that you are making your baby boomers happy because baby boomers are definitely the major donors today. They are giving forty-three percent of
% of the total money given to nonprofits and listen to this! 49-percent want to know the strength of your financials before donating! They’re a great group they want to trust you and
and believe in you and if they do and if you’re transparent they will be there for you and they’re a strong group with super strong support possibilities.
Last but certainly not least you know that you have some very special donors that are there for you through thick and thin! They’re really your guardian angels so
please take plenty of time during this last quarter of the year to reach out to them to thank them to make them feel just as special as they are because they
really do make it possible for you to do great things!They are your very special partners!