Make Monthly Giving work for in time for year-end success!
It’s never been more important to put Monthly Giving ‘front and center’ in all your donor communications! Learn how to make it work for you and your year-end success!
Category: Monthly Giving Magic
Monthly giving is such an important part of a good solid fundraising plan
Monthly Giving Magic
Need to get your monthly giving mojo on for 2017 year-end fundraising? Of-course you do and here’s how!
Bequests, Heroes & Donor Communication Control – 20 Questions
Have any idea where your next bequest will come from? Know how to market Bequests? Do you think Planned Gifts are killing bequests at non-profits? All this and more now! More info here: http://www.aherncomm.com/20-questions-free-downloadable-test-re-best-practices-donor-communications/
Is Your Donation Page Frustrating Your Donors? Mistake #7 Not Making Monthly Giving Front & Center
A blog I read and admire struck a chord. Here are 9 Donation Page Mistakes you need to be certain you’re not making (the link to the blog is below). Today we explore Mistake #7 (Not Making Monthly Giving Front & Center) and how to fix it!
#SummerLearningSeries #BlockbusterFundraising #JoyOlsonGroup #Nonprofit #Fundraising
http://www.futurefundraisingnow.com/future-fundraising/2017/06/9-ways-you-might-be-chasing-donors-away-from-your-donation-pages.html
MONTHLY GIVING TECHNIQUES THAT ARE WORKING IN 2017
Develop a great monthly giving program
A monthly giving program can really help your organization. We know that on average 40% of giving from individuals occurs in December. Wouldn’t it be great to spread some of those gifts out over the whole year? Transitioning some of your donors to monthly gifts is the perfect way to do that.
Here are some ideas for how to convince your donors to give monthly.
What to ask for
Setting your monthly giving amount at the appropriate amount is an essential first step. Start with your average online gift amount then take 15-20% of that for your baseline. If your average online gift is $100, set a baseline recurring gift of $15/month and up from there. This is a great starting point for new donors, but for current donors who may be giving more you will want to edit your ask to be specific to their giving level.
Learn from your current monthly donors
If you have a group of monthly donors they can give you great insight into what works and what doesn’t. Call them and ask them for their opinion and thank them for being monthly donors. Find out why they give monthly. What do they have in common? You can use these ideas to reach out to other monthly donors.
Seven groups to target
Here are seven groups of people who are likely to be attracted to the idea of a monthly gift.
• One time donors who give less than $200 each year
• Donors who give more than three times a year
• Young supporters
• Volunteers
• Donors who have given in the past but not last year
• Event attendees
• Former board members
Questions to ask your team
Before you start your monthly giving program, ask your team these questions:
• What do we want to accomplish through monthly giving?
• What does that mean to our programs and our mission?
• What is the result of achieving our goal?
Answering this question will help your donors understand your mission in your monthly giving program and better talk to your donors about why this is important.
WHY MONTHLY GIVING IS ABSOLUTELY NECESSARY NOW
Develop a great monthly giving program
A monthly giving program can really help your organization. We know that on average 40% of giving from individuals occurs in December. Wouldn’t it be great to spread some of those gifts out over the whole year? Transitioning some of your donors to monthly gifts is the perfect way to do that.
Here are some ideas for how to convince your donors to give monthly.
What to ask for:
Setting your monthly giving amount at the appropriate amount is an essential first step. Start with your average online gift amount then take 15-20% of that for your baseline. If your average online gift is $100, set a baseline recurring gift of $15/month and up from there. This is a great starting point for new donors, but for current donors who may be giving more you will want to edit your ask to be specific to their giving level.
Learn from your current monthly donors:
If you have a group of monthly donors they can give you great insight into what works and what doesn’t. Call them and ask them for their opinion and thank them for being monthly donors. Find out why they give monthly. What do they have in common? You can use these ideas to reach out to other monthly donors.
Seven groups to target:
Here are seven groups of people who are likely to be attracted to the idea of a monthly gift.
• One time donors who give less than $200 each year
• Donors who give more than three times a year
• Young supporters
• Volunteers
• Donors who have given in the past but not last year
• Event attendees
• Former board members
Questions to ask your team
Before you start your monthly giving program, ask your team these questions:
• What do we want to accomplish through monthly giving?
• What does that mean to our programs and our mission?
• What is the result of achieving our goal?
Answering these questions will help your donors understand your mission in your monthly giving program and help you to better talk to your donors about the impact and good their monthly gift will exert.
Monthly Giving Rules
Is Monthly Giving on your radar in 2017? Better Be! Erica Waasdorf has written one of the only books on Monthly Giving and it’s essential, efficient, and a perfect resource for Monthly Giving best practices. We review it today, Monthly Giving, the Sleeping Giant”. . . let’s wake up the giant now!
Develop a great monthly giving program
A monthly giving program can really help your organization. We know that on average 40% of giving from individuals occurs in December. Wouldn’t it be great to spread some of those gifts out over the whole year? Transitioning some of your donors to monthly gifts is the perfect way to do that.
Here are some ideas for how to convince your donors to give monthly.
What to ask for
Setting your monthly giving amount at the appropriate amount is an essential first step. Start with your average online gift amount then take 15-20% of that for your baseline. If your average online gift is $100, set a baseline recurring gift of $15/month and up from there. This is a great starting point for new donors, but for current donors who may be giving more you will want to edit your ask to be specific to their giving level.
Learn from your current monthly donors
If you have a group of monthly donors they can give you great insight into what works and what doesn’t. Call them and ask them for their opinion and thank them for being monthly donors. Find out why they give monthly. What do they have in common? You can use these ideas to reach out to other monthly donors.
Seven groups to target
Here are seven groups of people who are likely to be attracted to the idea of a monthly gift.
- One time donors who give less than $200 each year
- Donors who give more than three times a year
- Young supporters
- Volunteers
- Donors who have given in the past but not last year
- Event attendees
- Former board members
Questions to ask your team
Before you start your monthly giving program, ask your team these questions:
- What do we want to accomplish through monthly giving?
- What does that mean to our programs and our mission?
- What is the result of achieving our goal?
Answering this question will help your donors understand your mission in your monthly giving program and better talk to your donors about why this is important.
How to Make the Major Gift ASK
How do you make your donor “Asks”? Does it unnerve you or are you ready to go with enthusiasm, energy, and confidence?
I just finished reading ASKING by Jerold Panas and loved it and share some of his Asking advice with you in this video.
Have great questions for 25% of Ask appointment and 75% designated for Listening! 🙂
In this video, you will learn how a cohesive, powerful message with a sense of urgency can build your monthly giving program.
Extra Help: a guide to building a monthly giving program: http://info.kindful.com/monthly-giving-guide
If you find this fundraising tip useful, please SUBSCRIBE and SHARE!
Many thanks, Joy
P.S. Here’s more fun on the why’s of monthly giving https://www.youtube.com/watch?v=o_f1kM8soq0
5 Awesome Email Tactics for Year-End Success
There’s still time in 2016 for awesome donor emails and these 5 tactics will give you super incentive to get out there and go! 10% of all giving takes place the last 3 days of the year so be ready with emails that pull the heartstrings!
A Major Donor’s True Confession
Wondering if your year-end appeals are going to possibly get trashed? Yikes! Watch and learn from a major donor what gets them trashed in his home and office! Just in time for your last few year-end communications!
Still time to Work Up a Great Monthly Giving Program for Year-End
97 Days to Go and still time to add a significant monthly giving effort to your year-end fundraising plan with these excellent tips! Bonus link: http://www.networkforgood.com/lesson/successful-monthly-giving-program/